Taking over Benetti, for Azimut was not just a major financial investment but also brought advanced technical expertise, development and planning methods, together with a complete revitalization of yards and plant.

In 1994, inspired by the automotive sector, and after stringent test done by skilled engineers, Azimut introduced the frameless window on the market. Thanks to a special elastic paste - capable of expanding its length eight times - the lateral windows were glued directly onto the fibreglass, without the need of any steel frame. The result was an unprecedented external design, characterized by sleek and sinuous line. The AZ 43 was the first motorcruiser to benefit from this technique.

According to the new standards, two new models came onto the market: AZ 54 and Azimut 78 Ultra. They are the first of the new Azimut generation, both designed by a passionate, young Italian designer with revolutionary ideas and style: Stefano Righini. Through the introduction of rounded shapes and elliptical windows, Azimut set the standard for design in the power boat manufacturer industry.