Azimut Yachts and Atlantis at Hainan Rendez-Vous 2013: the Italian style meets the spirit of the Dragon

April 04, 2013


The Azimut|Benetti Group, a leading manufacturer of luxury yachts and ambassador around the world for the very best Italian quality, took part in Hainan Rendez-Vous 2013 with some important new developments for the Chinese market. With its own offices in Shanghai and Hong Kong, the Group is continuing its consolidation strategy in the country through its commitment to meeting and interpreting local culture and demands, while staying faithful at the same time to its company philosophy and the values that have made its brands icons of luxury that are highly appreciated around the world.

Numerous awards and acknowledgments received, crown Azimut as top brand of the Chinese boating world. Paolo Casani, Azimut Yachts and Atlantis CEO, pointed out: We are the largest private Group in the world in the maritime sector. We owe our 44 years of success to an extremely well thought-out development policy. This carefully planned, gradual growth strategy can count on the reliability of unique ownership and is perfectly exemplified by the steps we take when tackling the various markets, including China: getting to know the customs and culture, building up a sound, expert presence that can guarantee excellent before and after-sales services, investing in specially designed models and offering exclusive services to boat owners. Our mission is to build the most beautiful, reliable and innovative yachts and guarantee the best assistance anywhere in the world.