Azimut|Benetti at the 2015 Miami Boat Show with an impressive fleet of 16 models and two US premieres. A growing market

February 10, 2015

Details

Avigliana, February 10th, 2015. After the recent success of the latest European boat shows, the Azimut|Benetti Group sets out to impress visitors at the 2015 Miami Boat Show with a fleet of 16 yachts, including the two new models Azimut 50 Fly, recently awarded the prestigious title of "European Powerboat of the Year 2015", and Azimut 55S White, a special edition of the model from the sportiest collection, produced especially for the American market.
Once again, Azimut|Benetti takes the US by storm with two new exclusive models, underscoring the commitment and attention paid to this important market. The Group's network of dealers in the Americas is becoming increasingly solid and widespread, and has recently been enhanced with the opening of Azimut Yacht Mexico.

In terms of new models, the Azimut 50 Fly will be making his first entrée into the U.S. market. Having just debuted at the autumn shows, it has already earned the title of European Powerboat of the Year 2015, the prestigious and much-coveted award given at the recently concluded Boat Show in Düsseldorf. The unmistakable 'family feel' of the Flybridge collection reveals concepts and contents that have already determined the success of its older brother, the Azimut 80, yet this time masterfully enclosed in just 16 meters.

Visitors and fans of the Italian brand will also be able to enjoy a new version of the Azimut 55SS. This model from the Group's sportiest, hi-tech collection dons a total white look in the version aimed exclusively at the American market - a special tribute dedicated by the Italian brand to some of its most loyal admirers: the Americans. With the Azimut 55S White, the Italian company celebrates its consolidated bond and relationship with this continent. On board, plenty of interesting features are sure to capture the public's attention.
Smaller vessels are also represented with the Azimut Atlantis 34 and 38 on show at the Convention Center.
With this substantial and well-displayed fleet, the Azimut|Benetti Group sets out to reiterate its confidence and satisfaction in this strategic market, as confirmed by the sales figures: while in late October 2014, the sale of 102 Azimut Yachts units was registered in the US and South America (excluding Brazil), in early February 2015, just one month into the new year, as many as 89 yachts have already been purchased in the same territory.
This is clearly an extremely important and fast-growing market, which is why, in September 2014, Azimut Yachts signed a new dealership agreement to open a showroom in Mexico, thus bringing the number of stores in the Americas to over 40.
The Mexican market is proving to be highly promising for the Group: in just a few months, four vessels have already been sold, including one of the newer models, the Azimut Grande 112.
Azimut Yachts Mexico avails of an extensive sales and service network, with offices in Mexico City, Cancun, Acapulco and Puerto Vallarta. This comes on top of a successful network of dealers already active in Canada, Alaska, Guatemala, Panama, Dominican Republic, Uruguay, Brazil, Colombia, Venezuela and Chile.
The vessel selected to convey the elegance and style of Benetti is the 33-meter Benetti Tradition Supreme 108’, which had its world premiere at the Cannes Boat Show in September.