AZIMUT|BENETTI JEWELS OF THE SEA ALONGSIDE ETRO AND DAMIANI ON AN UPSCALE SHOPPING STREET IN MILAN

May 25, 2015

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The one of a kind event starts on 25 May in Milan in conjunction with EXPO 2015. For the very first time, some of the most important national and international shipyards and yacht clubs will be on display in Milan's "Quadrilatero della Moda”, a partnership under the banner of unparalleled product and service excellence.

Paired with big names in fashion and jewellery that are members of the Associazione Montenapoleone, the participating shipyards will have their most prestigious models sharing centre stage with the creations of the hosting boutiques.

It is an event that Azimut|Benetti - the world's largest yacht and megayacht builder - could not possibly miss with its two brands: Benetti and Azimut Yachts.

Benetti's luxurious megayachts are on display alongside the imaginative and sophisticated collection of fabrics, clothes, and accessories at Etro. The wide range of Azimut Yachts can be found among the precious jewels at Damiani, an Italian jewellery icon.

The event is the brainchild of Guglielmo Miani, President of the Associazione Montenapoleone. He identified a natural synergy between the nautical world and that of jewellery and fashion, especially among the leading companies of the different sectors, with the ultimate goal of celebrating Italian excellence. 

"Creative capacity, impeccable service, and inextricably linked artisanal craft and innovation, together with attention to human capital and ethics: these are the shared values held by the brands symbolising Italian excellence that are recognised worldwide," says Giovanna Vitelli from the family that owns Azimut|Benetti Group and board of directors member. "We are also united by the mission to offer our clients exclusive and unforgettable experiences. We thought the EXPO presented an excellent opportunity to celebrate a world renowned brand and raise its visibility even more. Participating in this initiative was a natural step. And who knows, perhaps this temporary partnership could lead to a long lasting and successful one."