Azimut Yachts, a standard-bearer for Italian-made goods in the world, is starring once again at the Hainan Rendez Vous, China's top luxury boat show and an absolute must for Italy's leading manufacturer of luxury yachts, being held from the 27th to 30th of November 2015.
The Azimut sales network development strategy, which began in 2014 and was further consolidated in 2015, has resulted in very positive results in terms of sales on the Chinese territory. Turnover in 2015 increased by 10% over the previous year. This increase takes on even greater significance if we consider the slowdown experienced by China in recent months.As part of the group's strategic renewal of its brand identity, centred on the values of genuine all-Italian production, Azimut Yachts features in Hainan - as at Cannes, Genoa and Fort Lauderdale - with a new stand designed by Architect Michele De Lucchi, one of the biggest names in Italian architecture, responsible, among others, for the Milan Expo Pavilion Zero, the Milan Triennale, the Palazzo delle Esposizioni in Rome and the Neues Museum in Berlin.
To strengthen its role as standard-bearer for Italian quality, in Hainan, Azimut|Benetti is celebrating its increasingly established presence in China with an exclusive event.
On the 28th of November, the Azimut|Benetti Group will organise a Gala at Hainan's exclusive Visun Yacht Club. Attended by customers and VIPs from all over Asia, the event will be distinctly Italian in flavour, and will feature examples of Italian excellence, such as Stefano Ricci, Illy Caffè and Pernigotti 1860.
In this regard, on the 1st and 2nd of December 2015, the group will be launching its Azimut Yachts Sales & Marketing School in Hong Kong, with technical seminars on the Azimut Yachts models and on the use of marketing tools, with the aim of providing its dealers with comprehensive training so as to offer customers top level sales and assistance services.