AZIMUT Continues its positive growth trend in Chinese market with the Sales of Leonardo 100 during Hainan Rendez Vous

December 04, 2015

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AZIMUT Yachts continues to grow in the chinese market, confirming its positive trend (+10%)  recorded during last year in China and a consistent gain in market share.

Confirming such a growth, in Hainan Rendez Vouz, AZIMUT Yachts has hit one additional great achievement : the selling of a Leonardo 100 in the few days of the exhibition, thus positioning as the  big protagonist of Hainan Rendez Vous itself.

Such being the result of a capillary work at Azimut of empowerment of Dealrship Newtork in China with a strengthening of the presence in the Field.

As key player at Hainan Rendez Vous , Azimut Yachts has also been present with an impactful 5 Boats display and brand new stand signed Studio Michele De Lucchi, the Italian Architect, driver of Italian design worldwide.

The new Stand Image is part of a worldwide operation at Azimut Company of delivering a new Brand Image associated to Lifestyle and to Made in Italy excellence in the Luxury World, clearly visible at all levels of marketing actions.

Time to celebrate at Azimut in Hainan Rendez Vous!   This is the driving mood with each Azimut has arranged a big Party Event on 29th November in Hainan Rendez Vous Stand, Italian Style oriented, starring key celebrities like Marcello Lippi and involving key Partners: GoldStream , Stefano Ricci,  the Italian Brand Illy and the Italian chocolate Brand Pernigotti 1860.