Azimut|Benetti is at China Rendez-Vous 2014 in Hainan with 6 yachts ranging from 10 to 25 metres. The Group’s presence in China continues to increase.

March 26, 2014


Avigliana, 24 March 2014. From 27-30 March 2014, Azimut|Benetti Group is once again among
the headliners at China Rendez-Vous in Hainan. For the Italian leader in luxury yachts and
ambassador of "Made in Italy" the event dedicated to top luxury is now a permanent part of its

In Hainan, visitors can admire the very best from the 10 to 25-metre Azimut Yachts collections,
including: the small, aggressive, and multiple award winning Azimut Atlantis 34, the Azimut
Magellano 50 (the ultimate in Italian long range), and models from the Flybridge collection such as
Azimut 48, Azimut 60, and Azimut 64 (the latter also available in the Dragon China version), as
well as the Azimut 82.

However, there is more to the Group's development strategy in China (and throughout Asia in
general) than its exceptional fleet. It also includes staying in close contact and providing direct
assistance to its customers via a proven, diffuse, and well-established dealer network. Thanks to
new partnership agreements, the Group's strong presence in the regions of Dalian, Shandong,
Shanghai, Fujian, and Shenzhen, has now expanded to include Huanan and Hebei. The efficiency
and quality of its partners means the Group can ensure the highest level of before and after sales
services, a key component of the Azimut|Benetti development strategy.

The Group brands - indisputable examples of Italian style - are further empowered by a strong
development strategy based on having a widespread presence; this makes it possible to pay close
attention to the specific needs of the boatowners in this area. Another component of the Group’s
strategy is a process of genuine "listening" which last year led to the launch of the Dragon China
Collection. This is an Azimut yacht whose layout is specially designed to reflect Chinese boatowners’
tastes and how they enjoy spending time on the water, while at the same time celebrating Italian
style and the hallmark "Made by Azimut" features.