Azimut Yachts in China, among the stars of luxury, wins the Hurun Best of the Best Awards 2015

February 03, 2015


Azimut Yachts, brand of the Azimut|Benetti Group, won the title of Luxury Yacht Star
Performer within the Hurun Best of the Best Awards 2015, the ranking of the most
popular brands according to Chinese consumers of luxury goods, now at its eleventh
The prestigious award was presented on January 29 last and it is based on the results
of the Hurun Chinese Luxury Consumer Survey Report 2015, an authoritative periodical
research conducted by Hurun Report on luxury goods, which analyzes market trends
and most successful brands in a basket of top products ranging from fashion griffes to
luxury hotels.
This prestigious prize is not only an honor, but a new confirmation of the important
positioning of the Group in a strategic market where the Italian company plays a
significant role thanks to a clear growth strategy that extends to entire Asia-Pacific
Already established in the regions of Dalian, Shandong, Shanghai, Fujian, Shenzhen, a
new partnership started in Huanan and Hebei to provide pre- and post-sale assistance
and services to the highest level, according to the Azimut|Benetti philosophy.
Only a few months ago, the Azimut Grande 95 RPH, one of the most recent models of
the Azimut Yachts collections, has been awarded as "Best Yacht of the Year 2014" by
the renowned magazine Robb Report China: another point of reference for the world
heritage luxury.